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Selecting the right paper thickness (GSM) is crucial for the quality, durability, and perceived value of your printed materials. This guide demystifies paper weights, compares international and local standards, and helps you make informed decisions for your next business project, whether you're in the US, Canada, or Australia.
Ordering high-quality print from overseas can be tricky due to differing paper naming conventions and measurement units. PrintSquare simplifies this by mapping our top three paper stocks—Gloss Coated, Matte Coated, and Uncoated—directly to US and Australian standards, ensuring you get the exact finish and thickness you expect for your catalogs, books, and marketing materials.
A practical guide to matching paper type, thickness, texture, and finish with the purpose of your book.
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